Interactivity in websites of Arabic productive institutions: An analytical study

This study Concerned with the monitoring and analysis of the levels and dimensions of interactive offered by the websites of a sample of Arab productive enterprises, and to identify factors associated with those institutions that affect the interactive levels, such as enterprise ownership pattern (governmental – nongovernmental -) and the type of goods they produce (Consumer- Perennial), this study is a  metadata study that utilize the methodology of the survey through the media content analysis tool to a sample of Arab institutions strong productivity 80 websites. The study found that more interactive dimensions that control of the website is the dimension of personalization, where he paid attention more study sites provide information suitable for various stakeholders .also  lacks the study sites to the good employment interactive tools, where longer just birth to disseminate information and promote their products, making it a one-way communication tool