Analytic study of Facebook pages’ role in promoting Touristic Destinations, through applying on  Class A Egyptian tourism companies

Mounir Atia Hafez, Nada

doi:10.21608/aafu.2016.9666

Analytic study of Facebook pages’ role in promoting Touristic Destinations, through applying on Class A Egyptian tourism companies

Document Type : Original Article

Author

Nada Mounir Atia Hafez

10.21608/aafu.2016.9666

Abstract

After starting and spreading of the Facebook it followed by attention of the tourism companies to create it’s own Facebook pages and they started to promote their tourism goals across these pages. This research aims to analyze the methods of the promotion of the branding destination which presented on Facebook by the tourism companies, the electronic word of mouth promotions methods and also the methods of promotions of the companies for it selves on the Facebook pages, by scanning the content of the category A Egyptian tourism companies through a quantitative and qualitative for a 57 Facebook pages, and the most important results which this research concludes are a variety of promotion methods for the tourism companies of the promotion of the branding destination through Publishing video, photos, and information about destination, and also the less attention of the promotion of the electronic word of mouth, it also concludes a variety of promotion methods for the companies on Facebook pages, finally the communication with the people by the traditional methods are more than the new methods.

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