SUDANESE VIEW OF THE VALUES REFLECTED BY EGYPTIAN TV SONGS. "An Anthropological Field Study Of Some Sudanese Communities In Cairo"

Egyptian music videos are one of the most important entertainment and entertainment items to be watched by the Sudanese public in Cairo, Therefore, the importance of this study derives from the importance of the flags in giving values to the Sudanese in Cairo, As television is consolidating and establishing new forms of social relations between individuals in order to achieve the deliberate effect on Sudanese ideas, values and attitudes, The importance of this study is also increasing because of the attractive songs of the Sudanese in Cairo, which prompts me as a researcher to recognize their vision of the values and negative behaviors that exist in those songs.
This study aims to identify the vision of the Sudanese to the values reflected by those songs, and the most follow-up periods for the Sudanese of those songs, And to identify the influence of intermediate factors "type - economic level and social" on their vision of the values reflected by the Egyptian songs, To achieve these objectives, the researcher relied on the anthropological method based on the field study with his tools such as observation and interview and preparing a questionnaire which includes a set of questions and paragraphs of the court in order to obtain accurate information about the subject.
The study reached several results that helped to identify the Sudanese vision of the values reflected by the Egyptian video songs "Video Clip" which is broadcast through the satellite channels of the study, One of the main findings of this study is that the higher the Sudanese viewers' view of the TV songs, the more they accept negative values, This is in addition to a number of variables that may affect their vision of the values of those songs, such as sex and age, The older Sudanese in Cairo are more committed to the past. Young people reject the past, reject the present and look forward to the future, The middle ages reflect a state of duplication of behavior because they are a link between the older generation and the younger generation, As for the gender variable, this study confirmed that females are more follow-up than males because they have more leisure time and stay at home than males because of their adherence to Sudanese customs and traditions of procreation, nurturing and raising children and not going down to work and full time for their children and their husbands.

Key words: Vision- Values- Egyptian TV- Songs.