Public Relations Challenges as a Profession A Meta-Analysis Study

Document Type : Original Article

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Abstract

Using a Meta-Analysis Approach, This Study Tested the Most Important Challenges That are Facing Public Relation Practitioners, Many Studies were collected within the last 16 years, ( 2000: 2016), and were divided into three segments, studies discussed public relations in some countries, studies discussed public relations challenges in the relationship with organizations managers, and studies discussed public relations ethical challenges, the most important result  that public relations face some problems , especially these are concerning its image, and ethical code of conduct, also public relations need determination of the the nature of the relationship with senior management, the study concludes with discussion of key findings, theoretical contributions and vision to face all Challenges that are facing public relations practitioners, especially these are concerning its image in some countries, and its need for Code of conduct and ethical frame in the profit and non profit organizations.