The Effect of Information Type and its Presentation Method on the Performance Competency of the Semantic Memory: An Experimental Study

The current study attempts to explore the influence of the information type and its presentation method on the performance competency of the semantic memory of a sample of male and female university students in KuwaitUniversity.
The tools of the study include two batteries: the first is the tests battery of semantic memory and the other one is the secondary tests for controlling the extraneous variables. The study was administered on a sample, which consisted of 400 Kuwaiti students (200 males/200 Females) of various departments of the Faculty of Social Sciences, KuwaitUniversity). The two batteries were administered the students individually in the experimental psychology laboratory in the faculty of social sciences. In addition, the study concludes that there are statistically significant differences between males and females in terms of the semantic memory.
Findings of the study indicate that whereas there is a high predictive ability regarding the information type and presentation method for word recalling (a) and word recalling words, there is not a predictive ability of the type of information and presentation method for image classification for objects locations  for the semantic memory for the males and females of the study and the total sample.