The study aimed to identify the marketing field on public libraries services in the State of Kuwait. This study relied on the descriptive approach; a questionnaire was used to collect data to achieve theaims of the study: 1) Identifying the extent of librarians’ knowledge about marketing techniques in attracting their libraries users. 2) Techniques used by librarians when marketing their services.3) Exploring the obstacles facing public libraries when librarians market theirservices.
The study sample consisted of (147) librarians. The results showed that despite the existence of plans for marketing information services in the libraries investigated,these plans are still modest and unclear to most librarians.The study also explored thatlibrarians have appliedseveral marketing activities for various information services to achieve user satisfaction, but they still need courses and workshops to increase librarians’ awareness of using current techniques to market information services.This studyfound several obstacles that prevent the marketing of information services in public libraries, including: the lack of a budget allocated to marketing information services, and there are no recent studies specialized in marketing information services, specifically for public libraries.
The researchers reached several recommendations, the most important of which are: there is a need to develop a culture of information marketing among the librarians; employing marketing specialists in libraries; and finally, the necessity of establishing a department specialized in marketing information services that manages the marketing process.
Alhouti, D., Alazemi, T., AL Fadhli, M., & Buabbas, H. (2024). Marketing Public Library Services in the State of Kuwaitfrom the Point of View of their Librarians.. Annals of the Faculty of Arts, Ain Shams University, 52(13), 18-51. doi: 10.21608/aafu.2025.295915.1536
MLA
Dakhil Alhouti; Talal Alazemi; Meshal AL Fadhli; Hasan Buabbas. "Marketing Public Library Services in the State of Kuwaitfrom the Point of View of their Librarians.", Annals of the Faculty of Arts, Ain Shams University, 52, 13, 2024, 18-51. doi: 10.21608/aafu.2025.295915.1536
HARVARD
Alhouti, D., Alazemi, T., AL Fadhli, M., Buabbas, H. (2024). 'Marketing Public Library Services in the State of Kuwaitfrom the Point of View of their Librarians.', Annals of the Faculty of Arts, Ain Shams University, 52(13), pp. 18-51. doi: 10.21608/aafu.2025.295915.1536
VANCOUVER
Alhouti, D., Alazemi, T., AL Fadhli, M., Buabbas, H. Marketing Public Library Services in the State of Kuwaitfrom the Point of View of their Librarians.. Annals of the Faculty of Arts, Ain Shams University, 2024; 52(13): 18-51. doi: 10.21608/aafu.2025.295915.1536
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