Social and economic dimensions affecting online consumption A sociological study of a sample of women in the city of Jeddah, Saudi Arabia

This sociological study investigates the intricate interplay of social and economic factors influencing online consumption behaviors among women in Jeddah, Saudi Arabia. With the burgeoning digital landscape, understanding the dynamics of online consumerism becomes paramount. Focused on a diverse sample of women, the research employs the Theory of Planned Behavior as a theoretical framework to explore attitudes, subjective norms, and perceived behavioral control in shaping online consumption choices. The study delves into income disparities, examining how economic dimensions impact purchasing patterns. Additionally, it scrutinizes the influence of social factors, including family and peer pressure, on the decision-making process. Through a comprehensive analysis of survey responses, the research provides nuanced insights into the motivations, challenges, and preferences that define women's online consumption in the evolving socio-economic landscape of Jeddah. The findings contribute not only to academic understanding but also offer practical implications for businesses and policymakers seeking to cater to the diverse needs of women in the realm of online commerce.