The Dependence of Iraqi Audience on newspapers and their relationship with the Level of its General Knowledge

This research studies the problem of depending the Iraqi audience upon newspapers, as one of the traditional media, in the formation of their information and general knowledge. It is a descriptive study adopted a descriptive survey method which depicts the circumstances or the current trends of the phenomenon under study and attempts to interpret it. The researcher uses questionnaire primarily as a research tool which is designed and distributed to a sample of 150 intentional researchers of male and female readers of newspapers.
The researcher ends with the following results: the printed press is no longer saturated and responsive to the needs of audience; the Iraqi publics do not depend on the printed press in increasing their consciousness and developing their general knowledge; they use alternative media to satisfy their cognitive, affective and behavioral needs. A large proportion of respondents (61%) do not rely on newspapers to get their information and knowledge; also, half of the respondents read on an irregular basis for a period of less than an hour at a time. The political news and topics are the most attractive topics of which the audience is interested