Augmented Reality in Tourist Guidance

Document Type : Original Article

Author

Lecturer of Tourist Guidance, Tourist Guidance Department, Faculty of Arts - Ain Shams University

Abstract

Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are augmented by computer-generated perceptual information. Augmented reality has a great potential utilization in wide range of tourism fields and one of the upcoming fields is tourist guidance.
This paper presents an overview of the basic aspects and the benefits of augmented reality potential utilization in the field of tourist guidance and improvement of guide’s performance. However, possibilities of augmented reality technology in tourist guidance are great and providing new ways of guidance. Augmented reality in tourist guidance is still new and unsettled.

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