Attitudes of Baghdad University students towards short advertising messages SMS sent via mobile phone

Advertising via mobile phones is witnessing rapid growth with expectations of promising future prospects due to its wide spread and accuracy in the delivery of advertising messages, in addition to its multiplicity of media, whether through text messages or advertisements through online search results using smart phones or through the appearance of advertisements Using applications, short message service or SMS
1-   The advertising message is defined as “any paid message sent via mobile means with the intention to influence the trends, intentions and behavior of the target audiences through this advertising message.” And what he achieved of admiration for them, and the quota sample was applied, which is one of the types of non-probability samples. The researcher chose this type of samples due to the need for the respondent to be connected to advertising messages via his mobile phone and to be familiar with how to use and browse his mobile phone. The sample represents (300) single students University of Baghdad, and the study reached a set of results, including - that more than half of the sample do not like advertising messages, and they can be diagnosed through the following reasons: The time is not appropriate: any method of sending messages is not suitable for them, repeating it for a number of times

Through the results of the study, the advertising messages related to health services, which are indicative and guiding messages, were admired and the attention of the study sample. Advertising messages for "environmental" awareness, which are issued by UNICEF, are indicative advertising messages