How political Parties use media in their political marketing campaigns (A comparative study between El Wafd and El Masreen El Ahrar Party)

Document Type : Original Article

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Abstract

The purpose of this study is to analyze the similarities and differences between El Wafd and El Masreen El Ahrar Party For using Mass Media ( The Traditional and Modern Media( . The study employs a qualitative and quantative content analysis to analyze the content of The Traditional Media ( Press and Television ) and Modern Media ( WebSites ,Facebook Pages,and YouTube channels ). In addition, the case study and comparative technique are used to identify the different uses of the two Political parties. The results show that there is difference between the two Parties using Modern and Traditional Media . A quantative and qualitative content analysis of the two parties revealed that Al Masreen Al Ahrar used The Modern Media more effectively than Al Wafd party.

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History

  • Receive Date: 17 April 2017
  • Revise Date: 19 May 2017
  • Accept Date: 13 June 2017

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