The Influence of the Target Audience on Joe Wright’s Film Adaptation of Jane Austen’s Pride and Prejudice

Document Type : Original Article

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Abstract

This paper traces the influence of audience expectations on Joe Wright’s 2005 Pride and Prejudice. It points out the differences between the film and the adapted novel that have been made in order to please a particular group of filmgoers targeted by the adapters. First, it explains how as a period adaptation of a classic novel, the 2005 Pride and Prejudice has changed Austen’s storyin order to appeal to the mostly female audience usually attracted to this genre. Second, it shows how as an adaptation, the 2005 Pride and Prejudice has kept, changed, and added some elements to Austen’s story in order to appeal to both the “knowing” and the “unknowing” audience members. Thus, it stresses the role of the target audience in shaping novel-to-film adaptations.

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