نوع المستند : المقالة الأصلية
المؤلف
أستاذ علم الاجتماع المساعد ورئيس قسم الفلسفة والاجتماع – کلية التربية جامعة عين شمس
المستخلص
الموضوعات الرئيسية
عنوان المقالة [English]
المؤلف [English]
Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities.
The study of consumer behaviour is concerned with all aspects of purchasing behaviour - from pre-purchase activities through to post-purchase consumption, evaluation and disposal activities. It is also concerned with all persons involved, either directly or indirectly, in purchasing decisions and consumption activities including brand-influencers and opinion leaders. Research has shown that consumer behaviour is difficult to predict, even for experts in the field
The aim of the study tends to analysis the purchase activities: how consumers acquire products and services, and all the activities leading up to a purchase decision, including information search, evaluating goods and services and payment methods including the purchase experience, Also analysis the emotional (or affective) responses: refer to emotions such as feelings or moods.
)
مشاهدة على SCiNiTO