التنوع الدلالي في بنية تصميم الإعلان المطبوع

A variety of visual means and techniques that reduce the conceptual and visual effort in the arrival of the visual function, which should be commensurate with the nature of the variable in the adjacent structures of social, political and scientific transformations, as well as the technical variance In the visual display technology, which established new concepts in the methods of directing and showing the design act. After the broad-print ad was absent as an important means of communication in public life, its current role in the new life is clearly His types and ideas in an unprecedented manner in contemporary history, and with this huge number of advertisements, appeared in the negative aspects found by the researcher through the field survey, including the chaos in the design structures and the misuse of modern printing techniques, which raises questions as to whether the symbolic diversity contributed to the print ad Creating a balance with conceptual map variables and the extent to which modern techniques contribute to printing in enriching the semantic diversity in printed advertising

The importance of the current research is that it contributes to detecting the semantic variations used in the design of print ads in Iraq. The current research aims at detecting the semantic variations in the printed advertisement, and by following the logical sequence of the research methodology, the researcher reached several results, the most important of which is: The use of realistic visual vocabulary to indicate the significance of the symbol plays a role in the embodiment of significance and delivery of the communication message.