نوع المستند : المقالة الأصلية
المؤلف
معيدة بجامعة عين شمس- کلية الآداب- قسم علوم الاتصال و الإعلام.
المستخلص
الكلمات الرئيسية
الموضوعات الرئيسية
عنوان المقالة [English]
المؤلف [English]
After starting and spreading of the Facebook it followed by attention of the tourism companies to create it’s own Facebook pages and they started to promote their tourism goals across these pages. This research aims to analyze the methods of the promotion of the branding destination which presented on Facebook by the tourism companies, the electronic word of mouth promotions methods and also the methods of promotions of the companies for it selves on the Facebook pages, by scanning the content of the category A Egyptian tourism companies through a quantitative and qualitative for a 57 Facebook pages, and the most important results which this research concludes are a variety of promotion methods for the tourism companies of the promotion of the branding destination through Publishing video, photos, and information about destination, and also the less attention of the promotion of the electronic word of mouth, it also concludes a variety of promotion methods for the companies on Facebook pages, finally the communication with the people by the traditional methods are more than the new methods.
الكلمات الرئيسية [English]
)
مشاهدة على SCiNiTO