نوع المستند : المقالة الأصلية
المؤلف
معيدة بقسم علوم الاتصال و الإعلام کلية الآداب جامعة عين شمس
المستخلص
الكلمات الرئيسية
الموضوعات الرئيسية
عنوان المقالة [English]
المؤلف [English]
The purpose of this study is to analyze the similarities and differences between profit and non-profit organizations’ uses of facebook pages. The study employs a qualitative content analysis to analyze the content of the official facebook page of Samsung Egypt and Children’s Cancer Hospital Foundation. In addition, the case study and comparative technique are used to identify the different uses of the two organizations. The results show that there is difference between the two organizations in using facebook pages. A qualitative content analysis of the two pages revealed that the two organizations don’t use faceboook effectively, they didn’t benefit from its advantages in instantaneous communication with their target audiences.
الكلمات الرئيسية [English]
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