نوع المستند : المقالة الأصلية
المؤلف
قسم العلوم الإنسانية والاجتماعية جامعة الطفيلة التقنية الطفيلة- المملکة الأردنية الهاشمية
المستخلص
عنوان المقالة [English]
المؤلف [English]
The research is focused on studying the sociocultural challenges facing the investment in the domains of media and communication. The researcher started from the domination, mystification and monopolization practiced by the current international media system particularly dominated by the United States of America and Western countries in general. This system justifies human rights violations committed by the elites and the companies controlling mass media technologically and ideologically. Considering it as the product of mass media, the researcher also tackles globalization and its different influences on nations, their cultures and values.
Moreover, the researcher raised the following research questions:
Are there any media influences associated with the ending of the cold war and the advent of the so called “the new world system”, and the age of globalization? What are these influences?
Does the development in information technology have any consequences on national sovereignty?
Do the private and public sectors play any role in the investment in satellite channels?
What are the characteristics of the new international media system?
What are the contemporary challenges facing media?
. The research is concluded with the suggestion that the negative influences imposed by the intrusive media (supported by its developed technology) should be faced. These negative influences can be summarized as follows:
Challenging peoples’ cultures and civilizations and imposing other cultures on them.
Mid and long term change of the behavioral patterns of ethnic and conservative groups.
A negative impact on thought, particularly of the coming generations.
An unfair contestation of the ethical, social, and religious principles and values to destabilize social solidarity.