العوامل المؤثرة في سلوک استخدام الانترنيت لدى طلبة الجامعة

The Purpose of this study is to diagnose factors that effect Baghdad behavioral studint to use internet. A sample of (437) studint users of University staff was taken in the study and were analyzed by using path analyze. The study concluded that there is a set of affecting correlation. It was founded that exogenous variables (gender, income, perceived fun, Perceived usefulness, Image, and ease of use) has significant effect on endogenous (behavioral intention). The result of analysis indicated that image hopeful gained users comes first, ease of use secondly, perceived fan and perceived usefulness on (dependent variables (daily internet usage and diversity of internet usage. Implication of these result are discussed. The study ended with recommendation stress the importance of such factors and the need of exploiting them to enhance internet use.
   Keywords : Perceived fun image , ease of use, behavioral intention , daily internet usage, diversity of internet usage, Perceived usefulness, path analysis.