نوع المستند : المقالة الأصلية
المؤلف
كلية الاداب جامعة عين شمس
المستخلص
عنوان المقالة [English]
المؤلف [English]
After starting and spreading of the Facebook, Instagram, it followed by attention of the companies to create its own Facebook, Instagram pages and they started to promote sales promotion. This research aims to analyze the methods of the promotion of the sales promotion, analyze the Applause, and knowing more sales promotion methods used which presented on Facebook, Instagram by Egyptian companies, through a quantitative for a 102 Facebook pages, 45 Instagram pages and the most important results which this research concludes are a variety of promotion methods for the sales promotion through Publishing video, photos, and Written words about products and their companies, and also their used a monetary sales promotion more than non-monetary sales promotion, finally used a mental Applause more than emotional Applause.
Key-words: face book pages, Instagram paged, monetary sales promotion, non-monetary sales promotion, Applause.
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