نوع المستند : المقالة الأصلية
المؤلفون
1 جامعة بغداد – كلية الاعلام
2 جامعة المستقبل – كلية الآداب والعلوم الانسانية – قسم الاعلام
المستخلص
الكلمات الرئيسية
الموضوعات الرئيسية
عنوان المقالة [English]
المؤلفون [English]
This study aims to identify the extent of exposure of Facebook users from the Baghdad city audience to sponsored ads. A sample of 200 respondents was selected using a questionnaire as the main tool for collecting data and information, following the steps of the survey method. The results of the study showed that more than half of the sample size follows sponsored ads.
Introduction
Sponsored ads have an increasing presence on Facebook, as these ads varied between companies, institutions and even individuals whose main goal was promotion and marketing. Advertisements of all kinds play an important role in the marketing process, and Facebook, as a major social networking site, was the best place for promotion that could be invested in cyberspace, as sponsored ads were characterized by their low costs and impact as a result of the increasing number of Facebook users. This study aims to identify the extent of exposure of Facebook users from the Baghdad city audience to sponsored ads. A sample of 200 respondents was selected using a questionnaire as the main tool for collecting data and information, following the steps of the survey method. The results of the study showed that more than half of the sample size follows sponsored ads.
Introduction
Sponsored ads have an increasing presence on Facebook, as these ads varied between companies, institutions and even individuals whose main goal was promotion and marketing. Advertisements of all kinds play an important role
الكلمات الرئيسية [English]
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