The extent of Facebook users' exposure to sponsored ads A field study of a sample of the Baghdad city audience

Abdel Hadi Abdullah, Hassan; Farag, Akram

doi:10.21608/aafu.2025.311679.1604

The extent of Facebook users' exposure to sponsored ads A field study of a sample of the Baghdad city audience

Document Type : Original Article

Authors

Uni

10.21608/aafu.2025.311679.1604

Abstract

This study aims to identify the extent of exposure of Facebook users from the Baghdad city audience to sponsored ads. A sample of 200 respondents was selected using a questionnaire as the main tool for collecting data and information, following the steps of the survey method. The results of the study showed that more than half of the sample size follows sponsored ads.

Introduction
Sponsored ads have an increasing presence on Facebook, as these ads varied between companies, institutions and even individuals whose main goal was promotion and marketing. Advertisements of all kinds play an important role in the marketing process, and Facebook, as a major social networking site, was the best place for promotion that could be invested in cyberspace, as sponsored ads were characterized by their low costs and impact as a result of the increasing number of Facebook users. This study aims to identify the extent of exposure of Facebook users from the Baghdad city audience to sponsored ads. A sample of 200 respondents was selected using a questionnaire as the main tool for collecting data and information, following the steps of the survey method. The results of the study showed that more than half of the sample size follows sponsored ads.

Introduction
Sponsored ads have an increasing presence on Facebook, as these ads varied between companies, institutions and even individuals whose main goal was promotion and marketing. Advertisements of all kinds play an important role

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