نوع المستند : المقالة الأصلية
المؤلفون
1 الهيئة العامة للتعليم التطبيقي والتدريب - كلية التربية الأساسية - قسم دراسات المعلومات
2 الهيئة العامة للتعليم التطبيقي والتدريب -كلية التربية الأساسية - قسم دراسات المعلومات
المستخلص
الكلمات الرئيسية
الموضوعات الرئيسية
عنوان المقالة [English]
المؤلفون [English]
The study aimed to identify the marketing field on public libraries services in the State of Kuwait. This study relied on the descriptive approach; a questionnaire was used to collect data to achieve theaims of the study: 1) Identifying the extent of librarians’ knowledge about marketing techniques in attracting their libraries users. 2) Techniques used by librarians when marketing their services.3) Exploring the obstacles facing public libraries when librarians market theirservices.
The study sample consisted of (147) librarians. The results showed that despite the existence of plans for marketing information services in the libraries investigated,these plans are still modest and unclear to most librarians.The study also explored thatlibrarians have appliedseveral marketing activities for various information services to achieve user satisfaction, but they still need courses and workshops to increase librarians’ awareness of using current techniques to market information services.This studyfound several obstacles that prevent the marketing of information services in public libraries, including: the lack of a budget allocated to marketing information services, and there are no recent studies specialized in marketing information services, specifically for public libraries.
The researchers reached several recommendations, the most important of which are: there is a need to develop a culture of information marketing among the librarians; employing marketing specialists in libraries; and finally, the necessity of establishing a department specialized in marketing information services that manages the marketing process.
الكلمات الرئيسية [English]
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